Night coffee ad campaign

This character was created for a short-period campaign aimed to attract taxi drives. But after two weeks it appeared that this was only the start of an amazing journey. Night Owl became a recognizable
symbol of the brand and went viral. More than 3 years it was a part of communication campaigns, souvenirs and promotional materials. It even got to the Effy short-list.

Roles

Illustration / Visual conception

Services

Branding / Strategy

Owl like a symbol of a night bird was used for a character of campaign
Everything was drawn by our illustrators, every feather, every fold, everything
Scetch of an idea was suddenly appear at our Creative Director head
It is how the communication campaign was developed
This character was part of communication campaign more than three years
Character became viral, 45% growth of coffee sales in 2 weeks
Night owl became a recognizable symbol of a brand and went viral
Character even got to the Effy short-list
Illustration of an owl in different style
Drafted illustration of main character
Gift package with campaign signs and style
That was a communication case made by our studio