Strategy

Brand strategy combines systematic and emotional approaches. By understanding the company’s essence, market expectations, and competitors, we conduct research and interviews to build a foundation for meaningful, custom, and expressive communication and design.

Market Discovery

A full background in branding, communication strategy and even website creation with all insights, pains, triggers and customer motivations. Together with a Brand Sprint workshop, we define the brand’s vision, mission, values, competitors, and personality.

Brand Strategy

Detailed plan that outlines how a company will present its brand to the market, differentiate itself from competitors, and build a lasting relationship with its TA. It encompasses several key components: brand purpose and values, TA, brand positioning, brand experience.

Communication Strategy

Crafts key messages for target groups using suitable platforms, tone of voice, and formats. It includes naming, slogan, tone of voice, and advertising campaigns, creating a cohesive brand story to convey the main idea effectively.

UX Strategy

A user-centered plan aligning business goals with user needs to design seamless and enjoyable experiences. It ensures products and services meet user expectations through efficient, intuitive, and satisfying interactions.

Projects

Branding

Strategy

Zernovyta ad campaign

Branding and a new visual communication to remind people about the traditions of healthcare and nutrition.

Branding for Oklif

Development of a vibrant design system, logo, naming, packaging, and branding to highlight the natural essence of plant extracts for animals

Nasha Ryaba – Holiday lives in a family

We wanted to create a new visual image for one of the largest TM «Наша ряба». New Year is a new image. The task was to develop a new visual communication and design of an advertising company

Branding

Strategy

Night coffee ad campaign

We have developed creative for short-period advertising campaing that was held on fuel stations "OKKO". The task was to attract drivers attention and communicate main offer - free coffee at nighttime.

Zernovyta Identity

We created new visual content to remind people about the traditions of healthcare and nutrition. The stylization of this project contains an authentic image of Hearth Mother and craft design.

Frequently Asked Questions:

Check out this section to get quick answers to your questions.

What does the brand strategy and communication development process look like?

Our process begins with understanding your business goals, audience, and market. We conduct research, workshops, and competitive analysis to define your brand's core identity. Then, we develop a strategy that includes positioning, tone of voice, messaging, and communication frameworks tailored to your audience and objectives.

What are the timelines for strategy development?

Timelines depend on the complexity of the project:
- Basic strategy: 3 weeks
- Full strategy package: 5-6 weeks

Is there support after the project is completed?

Absolutely! We assist in implementing your new brand and communication strategy at the advisory level. But you need to assemble an internal team to handle the implementation, ensuring that everything is aligned with your business goals and executed effectively across all channels.

What is paid additionally?

Additional costs apply for items not included in the initial agreement, such as the visual branding elements, videos, website development, or extra revisions.

What is required from the customer to start the project?

To begin, we need a completed brief outlining your business, goals, and target audience. Providing any existing brand materials, background information, and desired outcomes will help us align with your vision. A signed contract and deposit are also required to kick off the project.

What is the cost of strategy development?

Our pricing starts at $5,500 for a basic strategy and can be up to $18,340 for a wider approaches. We’re happy to provide detailed offers or create a custom estimate based on your specific needs—just send us a message or fill out our brief form.

Payment procedure

Payments are divided into one, two, three or four payments depending on the total cost. The larger the amount, the more payments we can split it into. We will prescribe a detailed breakdown of the payments together with you in the contract. 

Payment methods: 
- SWIFT payment on Polish bank account (PLN, USD, EUR) 
- SWIFT payment on Ukrainian bank account (UAH, USD, EUR) + 5% tax, which is not included in the calculation at the beginning.  - crypto (any)