Deep Discovery

PR strategy


Branding and strategy case for ERP company with Bia mascot

The experience of developing strategies has shown that quality strategic work is born from a combination of systemic and emotional approaches. It is vital to understand the essence of the company, as well as what the customer’s desires and the market’s expectations, and especially what goals, challenges, and opportunities of competitors await us in the future.
For emotional immersion, we direct marketing research and in-depth interviews with the mood of the market, users, and competitors. This is how the foundation of custom, expressive and emotional communication and design is formed.

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