Colorabis: E-commerce reimagined with mindful design

Colorabis is a professional cosmetics brand founded out of care and quality hair care. With its professional laboratory, experienced craftsmen, and focus on natural and organic products, Colorabis has become the embodiment of the philosophy of healthy hair and naturalness.

We started our long-term cooperation with the creation of Colorabis branding and positioning. Here we emphasized that the brand not only offers products, but also demonstrates expertise and love for the business. The main emphasis is on the philosophy of healthy hair, where each product becomes part of a larger mission to improve hair condition without compromising its health.

The logo has become a visual embodiment of the brand’s philosophy. The main feature of Colorabis is coloring based on less harmful components rich in oils and natural elements. The logo, which symbolizes a droplet of mixing components, reflects this idea through the ligature, where the union of two letters represents the process of combining components in real life. While the name combines the words “color,” “laboratory,” and “encore” (because you’ll definitely want to repeat this experiment).

Back in 2018, when Instagram was just starting to develop, we were creating content in our office using a regular smartphone camera. Thanks to its high-quality and minimalistic photos, the content remains relevant and continues to promote the brand.

After the successful launch of the branding, the client asked us to create a website. Despite a full-scale invasion, the owner set a challenge to develop despite the circumstances and reach a new level.

Previously, the brand sold its products only through Instagram, and later, with the increase in the assortment to more than 100 items, there was a need for a convenient and functional tool for interacting with customers.

Colorabis is not only about its products but also about its values and philosophy. It needs to communicate through an online platform.

The Colorabis branding has gone beyond the digital world and has become a reality. Now it is on the salon sign, business cards, and packaging.

On the website, we have created a separate block for workshops. Competent specialists are featured here, providing truly effective results. We also included a section with video reviews. It allowed potential customers to see real outcomes and learn about the product characteristics.

Colorabis has long since moved away from being a brick-and-mortar store. It established itself as a brand with its own values, philosophy, and commitment to healthy hair care. Thanks to the branding, website and mindful design we created, the brand was able to effectively position itself in the market and attract a wide audience of customers.

Cooperation with Colorabis has become an example of how important it is to have a clear philosophy. It supports its values not only with quality products but also through visual and technical elements. We designed and implemented every stage of Colorabis. From brand creation to mindful design, to establish it as a brand that people trust with their hair.