Zernovyta ad campaign

The stylization of this project contains an authentic image of Hearth Mother and craft design that helped us to represent family care and love.

Roles

Package design / Brand identity / Deep Discovery / Communication / Visual conception / Logo design

Services

Branding / Strategy

Duration

3 months

Case study for ukrainian cereals manufacturer
The product line includes groats, various cereals, bread-stuffs and others
Concept which based on field, rag doll and Mother Goddes
A new visual communication to remind people about the traditions of healthcare and nutrition
The moodboard contains an authentic image of Mother Goddes and craft design
In a case we use a fotoshoot with decorations and then we developed a vibrant and live key visual
Design project for Zernovyta - Beregynya
All production team was involved in a process
Campaign was shown in different magazines and social networks
A billboard program showing the beauty of a marketing campaign
Zernovyta - Beregynya - portfolio piece
Rag doll as a symbol of ukrainian traditions
Portfolio piece for Zernovyta - Beregynya



Partners
      Model: Galyna Dmytryshyn  
      Craft-wreath:  Майстерня «Цьоці Маґди» 
      Artist-designer: Ira Polyanska, Anastasiya Rybak
      Authentic outfit:  Roksolyana Shymchuk Ethno-gallery
      Makeup Artist: Vira Chorniy

Bambuk Design Studio
      Creative Director: Oles Kucherenko
      Art Directors: Yakov Zavackyi, Oleksandr Nesterenko
      Photography: Hrystyna Muzychuk, Yakov Zavackyi
      Graphic designer: Marianna Pashchuk, Valia Koval        
      Producer: Marta Zvir



Logo of a design studio Bambuk