Branding for InvestOffice: How did it go?
09 October 2024
📍 Invest Office is an initiative of the Lviv City Council and Regional Administration aimed at facilitating interaction between business and government agencies. Their team works to develop investment opportunities in the region, advising entrepreneurs and helping them find support programs. We are in favor of developing initiatives, so we developed branding and communication for this project.
Bambuk had an extremely short deadline of 3 weeks to develop communication and full branding. The project was pro bono, as we support such initiatives, helping them to live and benefit society🙋🏻♂️
🚦 After working with the Invest Office team and conducting research, we found that entrepreneurs have two key terms: “went” and “didn’t go”. It’s that feeling when you’ve started your business and are inspired to accelerate your development, but… Damn it, bureaucracy and many other things are slowing you down. That’s why the concept of a “green light” was born. It will light up for everyone who trusts the Invest Office team.
In the identity, green symbolizes the beginning of movement, and the logo with arrows indicates acceleration ➡️ Everything is obvious. However, at the same time, it shows the expertise. On the one hand, the brand nobly seeks to help the world. And on the other, it’s a piece of cake.
Together with the IT company SoftServe and the communications agency Perfect PR, we developed a platform with investment opportunities and strategic communication vectors for the initiative.
We have done a great job creating a visual identity and concept, positioning, logo, and templates, which the Invest Office team is now implementing on its own. All this is to make it easier for businesses to move forward and know who to contact in hard times.
💚 Today, the Invest Office has more than 300 workplaces, 2000+ consulted entrepreneurs, and 80+ offline and online trainings with about 1600 participants. Since the company’s inception, the team has helped to obtain grants worth more than UAH 50 million. Also they launched a platform with relevant opportunities for businesses.
Supporting important initiatives is a step towards joint development 🎯
