09 Aug 2024
👤 Client SpreadTrum Communications is a specialized member of the semiconductor technology world, focusing on the development of RF transceivers and computing algorithms for 5G-type standards. Developing a strong branding is important for companies that want to make themselves known. 🎯 Challenge Accepting the challenge, the team decided to develop a branding and a website […]
Reading time 2 min
👤 Client
SpreadTrum Communications is a specialized member of the semiconductor technology world, focusing on the development of RF transceivers and computing algorithms for 5G-type standards. Developing a strong branding is important for companies that want to make themselves known.
🎯 Challenge
Accepting the challenge, the team decided to develop a branding and a website for the company that would not only emphasize technical achievements but also attract the attention of young professionals. The branding had to reflect the dynamics and innovations in a specific area of technology, and the website would functionally reproduce the opportunity to apply for a job.
🗂 Process
The team started to work with a clear vision: they needed to “dress up” the company so that young professionals would see it as their future place of work with potential growth and development opportunities in a very special field of engineering.
First, there was a need to update the logo, which previously had a 90s-style font version. Therefore, to bring fresh breath, a new design was developed, taking into account modern technologies and a defined color spectrum to represent the company’s expertise in mobile communication technologies. The triangle in the center symbolizes the signal strength, while the lines that smoothly diverge from the symbol create the spectrum of radiofrequency radiation.
In particular, the branding included an individual selection of photos that emphasizes the “human” aspect of working for the company. To highlight the value of “diversity & equality”, we color-corrected some of the photos, making the brand more accessible and attractive to different audiences.
We also created a bright line of several corporate merch elements for Spreadtrum, which reflect the company’s mood and unique brand communication.
📍 Result
All these steps allowed us to create a comprehensive and concise image that expresses Spreadtrum’s identity. The result is more than just a tech company, but a true niche innovator that combines technological progress with its history, diversity, and openness to new ideas.
Stay tuned, the rest of the case study is coming soon 😉
