Positioning and branding for Shelest residential complex
11 August 2024
🍃 The crunch of fresh bread, the rustle of a clean bed, the noise of a coffee machine, the whistle of wind in the windows, and the sound of birds… A place where everything pauses and fills with coziness and comfort. The positioning and branding for the residential complex had to be one that evoked memories of home, peace and harmony.
The Shelest concept was created to draw attention to a residential complex in an unpopular location. Inspired by the closeness to nature, we have developed the concept of “feeling at home”. The sounds of the environment convey it.🏡
The residential complex should be a place where you can break away from the routine. A place where you can enjoy a moment of peace and balance, feeling “here and now”.
☕️ Images with a blur effect allow you to convey the Shelest on a visual level. It was important to provide the coziness and tranquillity associated with a home environment.
The idea created the logo—a font with a moving letter that hints the rustle doesn’t have a specific look. It feels…
😌 The positioning and branding of the residential complex in terms of the concept of sounds and visual design created an atmosphere of comfort. Positioning and branding that reflects a feeling of home.
