Hollywood takes a break or how Bambuk made a recruitment video
12 July 2024
A short story about how a small studio from Lviv, in cooperation with Bambuk Production, made a recruitment video for the branding of Ambiq, an international technology semiconductor company with offices around the world, creating an image video that reflected their values and spirit of innovation.
It was a single 60-second recruitment video with adaptation into 4 short versions for its advertising.
The casting was almost “Hollywood”, because we selected the actors in Kyiv from 200 people. The selection process prioritized the company’s values of diversity and inclusiveness. The shooting took place at Unit.City under the direction of Bambuk Production. Although we filmed everything in one day, post-production lasted a month and included editing, voice acting, and adding special effects.
The video’s highlight was the 3D character Scotty🤖, who naturally interacts with the actors, creating the feeling that the dude really lives among us. The entire process, from casting to final editing, was done independently with guidance from external partners. We completed this project a month before the full-scale invasion of Ukraine.
People praised the video for its quality and creativity, which helped elevate Ambiq’s image to that of a mature brand. The use of a 3D character that harmoniously interacts with the actors showed how animation combined with live video can naturally convey people’s moods and emotions. After all, naturalness means trust. The diverse cast reflected Ambiq’s values. Coordinated management of the entire process ensured that the final product aligned with our ideas and vision for the company.
What is our point? The positive feedback confirmed the potential for high-quality content production in Ukraine and demonstrated that even small companies of 40 people can create high-quality and mature content that will remain relevant for a long time.
By the way, during the full-scale war, Bambuk and Bambuk Production created about 30 videos. The majority of which were social as well as corporate videos. So we’re keeping it that way and moving forward.
To everyone who was a part of the process – we are so appreciated! 🤍
