Challenge

BABs are atypical and dynamic, so our challenge was to reflect this and create a new identity that would set them apart from the competition. 

Process of identity creation

The concept was based on the idea of combining vintage and modernity, and we developed a visual style that reflects the diversity of the company in the crypto world. 

Abstract design elements were created for a certain symbolism – to represent BABs as a guide to the future of Web 3.0, but the lettering and numbers should still remind us of the transition from the real to the virtual. 

The color scheme of the site is bright, so we designed the logo to be as laconic and restrained as possible.

 We designed it simply: we duplicated the company name and combined it with the letter “S”, which seems to embrace the coexistence of the real and the digital. 

Collages – constructors that emphasize the company’s philosophy of diversity and inclusiveness and underline the artistic subtext – give the site a special character. 

The main task of our graphic team was to successfully reflect the transition from the real world to the future, where Web 3.0 is a continuation of the unexplored digital era, which is full of new opportunities. And Babs will become your reliable guide to help you immerse yourself in this world. 

Result

In conclusion, the BABs project can serve as an example of an effective reflection of a company’s identity and values through creative and ambitious design that will remain relevant for many years to come.