Spreadtrum: A bright design to attract young professionals

After developing the brand identity, the team began work on creating a bright design for a website that would attract the attention of young professionals but would differ from other semiconductor industry representatives by being atypical.

The website was based on elements related to 5G technology and wireless communications. Using straight lines as a reference, similar to parts of an antenna and the radio frequency spectrum, we developed visual elements that became not only a decorative but also a communicative component of the brand.  

The main focus of the site is a large crystal used as a visual component. It is embodied in a set of linear vertical objects that also symbolise parts of the antenna in a mobile tower. The graphics, gradients and colours used made the site look stylish. The placement of people’s photos gave it an inclusive character.

An equally important part was the development of a user-friendly job section. Each type of job was represented by a unique crystal shape that reflects its specifics and features. 

The fuzzy abstraction in the background symbolises the digital data of mobile communications. The people at work are the driving force behind the company’s innovative ideas. 

To emphasise SpreadTrum’s long journey, we have collected all the company’s achievements in the History Map section. Due to this we present it as a reliable partner for talented professionals.

As a result, the team managed to embody the SpreadTrum philosophy in every pixel, making the site not just a working tool, but a business card with bright design that successfully combines innovation and style.