BABs Case: From trendy diversity to the world of Web 3.0

Client

BABs is a company strategically positioned at the dynamic crossroads of trends, innovation, and a unique sense of freshness. Yet, it is firmly rooted in a wealth of expertise in investments, marketing, and the crypto realm.

A defining characteristic of BABs is its strong emphasis on women’s engagement within the crypto industry, shaping a fresh narrative that fearlessly ventures into uncharted territories.

Tasks and challenges

What sets the company apart from the hundreds in its niche is its uniqueness. Our task was to capture this essence given the multitude of diverse cryptocurrency startups that often struggle to distinguish themselves and establish a distinctive identity.

The primary challenge for the team during the identity creation process was positioning and scaling non-conventional experts in the realm of crypto technologies.

Process and results 

We had a task to emphasize the connection with the world of cryptocurrencies and embrace diversity. Therefore, we have chosen a visual style that combines vintage aesthetics with modernity. This fusion allowed us to project the image of an expert and influential player in the industry. We possess an in-depth understanding of the field and stay ahead of emerging trends.

For our landing pages, we meticulously aligned each page with the company’s philosophy. On the right, you’ll find textures of intriguing shapes, while the content takes center stage. On the left, we’ve concealed a digital code. These enigmatic 3D elements symbolize the future and the unknown, a journey that BABs embarks on with its clients. Simultaneously, the alphanumeric symbols serve as a reminder of the grounded and rational present.

This transition from reality to an uncertain future precisely mirrors the path we aimed to convey for the company.

Creation

Our website features a vibrant color palette that harmoniously blends vivid, bold colors with more muted gray areas. When designing our logo, we recognized that an intricate design might get lost amidst the complexity of our overall visuals. Hence, we opted for simplicity, duplicating the company name and pairing it with the letter “S,” symbolizing the coexistence of the tangible and digital realms.

We intentionally avoided using overly dynamic colors, as we wanted our logo to exude restraint and versatility across multiple platforms, similar to renowned brands like Apple or Nike.

The grid, typically employed during the initial design stages, emerged as a distinctive feature, enabling us to ingeniously blend multiple worlds concurrently and serving as the foundation for their development.

We meticulously craft all our collages to emphasize the company’s dedication to diversity and inclusivity.

Navigating the shift from reality to the digital realm presented a central challenge for our graphics team. Web 3.0 represents the evolution of the digital era, opening up new horizons for brands. In our design, we artfully captured this transition, portraying BABs as a guiding force in the realm of Web 3.0.

The BABs Manifesto, inspired by the words of John Lennon, serves as our clear and resolute mission statement. It forms the cornerstone of our design, woven into the very fabric of our graphics and color schemes, championing diversity, inclusive revolution, and rebellion

Conclusions

The BABs project serves as a prime example of effectively embodying a client’s identity and values through creative and ambitious design. We’ve not only crafted the brand but also expanded its horizons, fostering innovation and pushing the boundaries of creativity.

The incorporation of colors, textures, and abstract elements creates a distinctive ambiance, symbolizing the journey from the tangible present to an uncertain future, aligning perfectly with the company’s core mission.

This concept seamlessly aligns with their values, style, and their vision of “where reality meets virtuality.” The result is a design that stands ready to evolve with them as they grow and transform.