Nytro rebranding: Fresh solutions for a vibrant company
26 July 2024
Client
Nytro Marketing – the master of crafting an unparalleled customer experience, working on boosting the value and recognition of brands worldwide. Despite the company’s many years of experience and expertise, Nytro rebranding was a necessary component and a breath of modernity in the company’s style and communication.
Challenge of Nytro Rebranding
The challenge was to visually change the brand while maintaining the special sense of expertise and energy that the company exudes.
Process of Nytro rebranding
The design session helped to define the direction for the identity update, making it minimalist but fresh with vibrant accents.
The company already had its signature orange color, which became juicier, reflecting Nytro’s dynamism and boost.
The company’s logo also underwent changes, moving into 3D, which meets the needs and progressive visual trends.
The studio’s task was to fill the brand with emotions and visual impressions, treating bright details as bursts of energy and freshness. By suggesting the use of people’s images in our visual materials, we aimed to breathe life into every frame.
The final package included minimalist accents, sets of icons, and templates for social media management.
Result
The transformation of the company’s visual identity from old-school to fresh became intriguing. Now, the brand’s identity communicates the desired message: Nytro is years of expertise presented in a modern guise.
