KRUPS

Bambuk Production became the first Ukrainian video production company to create a commercial for the KRUPS brand, which is part of the French holding company Groupe SEB. This video was shown on the capital’s largest advertising spaces—the plasma screens at the Gulliver, Ocean Plaza, and Smart Plaza shopping centers—as well as on hundreds of billboards. Every Kyiv resident on their way to work could see this ad at least five times within half an hour. Sales of KRUPS coffee makers increased fivefold in the four months following the ad’s release.