Zernovyta Identity

20 Apr 2021

Digital-First Branding and Strategy for Brand identity and Branding and Design system and Discovery and Identity and Illustration and Illustrations and Key visual and Logo design and Package design and Style guide and Visual conception

A logo has a Mother Goddess image composed of traditional Trypillian symbols of fruitfulness, health, and well-being.

Behance

Traditional round ornament made out of groats and cereals on rich warm background

Zernovyta is a trademark that provides healthy food on the market

The trademark concept components include field, grain, and Mother Goddess

Using Pantone 7582 for Earth and Pantone 7548 for Grain

Traditional Ukrainian landscapes and pastoral art used for and inspiration when making a package

Packages of buckwheat, rice, and semolina porridge, along with other grains on a yellow background

Examples of using Zernovyta flour like making dumplings, dough, and muffins

Thanks for watching text decorated with buckwheat grains

CREDITS

Marketer: Olha Kaminska

Creative Production Studio

Bambuk Design Studio:
Creative Director: Oles Kucherenko
Art Director: Oleksandr Nesterenko
Digital Artist: Marianna Pashchuk

Graphic designers: Andriy Shpyrka, Yakov Zavatskiy

Used font:

Kotyhoroshko
Artist: Bohdan Hdal

Have a look at some of our other work.