02 Feb 2025
Designing the World of EV2
Тривалість: 2 months
We bring together talented people from around the world, combining different perspectives, experiences and expertise to create solutions that feel fresh, thoughtful, and tailored to each client's needs.

Building a Sci-Fi World through Design
Challenge
EV2 needed a website that could introduce its universe long before the game itself was ready. The goal was to capture the atmosphere of its futuristic world, tell its story, showcase its characters, and build excitement for what was coming next.
Approach
We developed a digital-first visual direction inspired by cinematic sci-fi aesthetics, combining expressive typography, a high-contrast color system, immersive imagery, intuitive navigation, and structured storytelling.
Solution
As a result, we created a responsive promotional website that brings the EV2 universe to life through captivating visuals and storylines. It introduces visitors to the game’s world, its characters, and key features, while ensuring a seamless user experience on both desktop computers and mobile devices.
Project Recognition

Where the code ends and the universe begins
EV2 already had its own multi-layered, war-torn universe, but its digital implementation didn’t live up to that vision. Players discovered an ambitious game but found themselves in a space that felt ordinary, creating a noticeable disconnect.
The challenge was to create a gateway to a world that conveys the full gravity of intergalactic conflict, introduces its factions, reflects a Web3-based economy, and remains captivating on any screen without losing its atmosphere.
Planets aren’t background. They are the story
Every celestial body on the map represents a narrative choice. Some worlds are burned out, having been consumed by the orbital fire on the front lines of the conflict. Others drift in the cold shadows on its edges.
These planets don’t just adorn the chart – they define it. They convey scale, distance, and consequences.
This is not a war between nations. It is a war between worlds, and this experience ensures you never forget it.
Four classes. One war. Infinite ways to fight
In EV2, players aren’t soldiers, but specialists.
The “Brute” takes the brunt of the fighting on the front lines so others don’t have to. The “Clocker” takes out targets from the shadows before the threat is even detected. The “Mage” wields cosmic energy, sometimes healing, sometimes wreaking havoc. And the “Pathfinder” controls an assistant drone that can attack, defend, and provide support all at once.
The website deliberately chose “Pathfinder” as its face. Not the strongest or the most inconspicuous, but the one who sees the bigpicture, much like the role of the design team creating this gaming experience.
The map that marks a Universe
War doesn’t happen in a single moment — it unfolds across time. “Journey Ahead” is a cinematic roadmap set against Earth seen from orbit: a horizontal timeline that tracks the real milestones of EV2’s development, from the first builds in Q3 2024 through dedicated servers, new lobby systems, completed maps, and the arrival of the Pathfinder class. It’s not a changelog. It’s a declaration — this universe is being built with intention, and the destination is already in sight.
Your legend has a price. And it’s worth every coin
This website is a functional part of the EV2 ecosystem.
- The “Summoners’ Collection” allows players to release exclusive characters in NFT format even before their first battle begins. The spotlight is on “Warbringer,” a rare fighter from the Summoners faction. The release process is simple: select a character, specify the quantity, review your order, pay with a credit card or cryptocurrency, connect your wallet, and receive your fighter.
- “My Inventory” serves as your personal collection, displaying all your characters with cinematic visuals and rarity levels.
- “My Transactions” tracks every purchase and transfer.
Ownership extends beyond collecting characters: each NFT represents a verifiable part of the EV2 universe, secured on the blockchain.

5 people. 10 sprints. 32 days to build a world
Five specialists. Ten sprints. Thirty-two days.
The EV2 digital experience came together through a focused, structured process. Every phase had a clear purpose, every sprint delivered measurable progress, and every decision supported the bigger vision.
No unnecessary complexity and shortcuts. Just a team committed to building a digital experience worthy of the universe behind it.



Strategy first. Pixels second
Before designing a single screen, the team focused on the fundamentals. Who is the player? How should the EV2 universe feel online? Where does the journey begin?
The process unfolded in three phases.
- Strategy laid the foundation through competitor analysis, user research, and ideation.
- Discovery shaped the experience with information architecture, user flows, wireframes, and prototypes.
- Digital Solution brought everything together through UX, UI, a scalable design system, responsive design, usability testing, and branding.
Each phase built on the last, resulting in one cohesive digital experience.

A mark that survives any battlefield
The EV2 logotype had one job: to be instantly recognizable wherever it appeared. On a cinematic hero section. On an event badge. On a mobile screen at 3 a.m.
Three versions were created – a clean geometric mark, a chrome metallic treatment, and a fire-textured variation. Each was designed for a different context while remaining unmistakably part of the same universe.
The lanyard badge mockup proves the point: the identity doesn’t belong only on a screen. It belongs to the world of EV2.
A universe delivered. A standard raised
As a result, we have created a complete digital experience for the EV2 universe. A unified brand identity is maintained from the main section all the way to the NFT marketplace. The interface is responsive for both desktop computers and mobile devices. It’s the one place where players can immerse themselves in the story, get to know the characters, follow the development roadmap, and become part of this universe.
EV2 now has a digital home worthy of the world it set out to create.
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