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OKKO - Night coffee for free

Behance project

Appreciations: 459

Owl like a symbol of a night bird was used for a character of campaign
Everything was drawn by our illustrators, every feather, every fold, everything
Scetch of an idea was suddenly appear at our Creative Director head
It is how the communication campaign was developed
This character was part of communication campaign more than three years
Character became viral, 45% growth of coffee sales in 2 weeks
Night owl became a recognizable symbol of a brand and went viral
Character even got to the Effy short-list
Illustration of an owl in different style
Drafted illustration of main character
Gift package with campaign signs and style
That was a communication case made by our studio

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