02 Feb 2025

OKKO - Refuel quality

Digital-First Branding and Strategy

The main message of Refuel quality - "don't go looking for adventure on the way". The challenge is to draw attention to the fuel quality. Sometimes ordinary car filling ups can lead to unfortunate adventures.

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Main characters were a man, who stuck because of troubles with his car and a Bull

We had an experience with a real bull called Booblik

We made a photo shoot with a bull and he was a real professional

After the photo shoot we made a key visual with cool characters and fun story

The challenge was to draw attention to the fuel quality

Campaign included a billboard program too

Client: ОККО filling complexes (Сoncern Galnaftogaz)
  Creative Production Studio: Bambuk studio
  Creative Director: Kucherenko Oles
  Art Directors: Oleksandr Nesterenko, Yakov Zavackyi
  Photography: Nazar Ortynsky
  Digital Artists: Marianna Pashchuk, Valia Koval
  Account manager: Marta Bazinyak

Bambuk team made best to develop a creative idea campaign: Don’t go looking for adventure on the way

OKKO - Refuel quality

Have a look at some of our other work.