OKKO - Заправляйтеся якісно

22 Кві 2021

Брендинг і Стратегія для Communication

Основне послання якості Refuel - "не шукай пригод на шляху". Завдання - привернути увагу до якості палива. Іноді звичайні заправки автомобілів можуть призвести до сумних пригод.

Behance

Main characters were a man, who stuck because of troubles with his car and a Bull

We had an experience with a real bull called Booblik

We made a photo shoot with a bull and he was a real professional

After the photo shoot we made a key visual with cool characters and fun story

The challenge was to draw attention to the fuel quality

Campaign included a billboard program too

Client: ОККО filling complexes (Сoncern Galnaftogaz)
  Creative Production Studio: Bambuk studio
  Creative Director: Kucherenko Oles
  Art Directors: Oleksandr Nesterenko, Yakov Zavackyi
  Photography: Nazar Ortynsky
  Digital Artists: Marianna Pashchuk, Valia Koval
  Account manager: Marta Bazinyak

Bambuk team made best to develop a creative idea campaign: Don’t go looking for adventure on the way

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