Zernovyta - Beregynya

Behance project

Appreciations: 359

Case study for ukrainian cereals manufacturer

The product line includes groats, various cereals, bread-stuffs and others

Concept which based on field, rag doll and Mother Goddes

A new visual communication to remind people about the traditions of healthcare and nutrition

The moodboard contains an authentic image of Mother Goddes and craft design

In a case we use a fotoshoot with decorations and then we developed a vibrant and live key visual

Zernovyta - Beregynya - Project image

All production team was involved in a process

Campaign was shown in different magazines and social networks

A billboard program showing the beauty of a marketing campaign

Rag doll as a symbol of ukrainian traditions

Partners

Model: Galyna Dmytryshyn

Craft-wreath: Майстерня «Цьоці Маґди»

Artist-designer: Ira Polyanska, Anastasiya Rybak

Authentic outfit: Roksolyana Shymchuk Ethno-gallery

Makeup Artist: Vira Chorniy

Bambuk Design Studio

Creative Director: Oles Kucherenko

Art Directors: Yakov Zavackyi, Oleksandr Nesterenko

Photography: Hrystyna Muzychuk, Yakov Zavackyi

Graphic designer: Marianna Pashchuk, Valia Koval

Producer: Marta Zvir