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02 Feb 2025

Zernovyta ad campaign

Digital-First Branding and Strategy

The stylization of this project contains an authentic image of Hearth Mother and craft design that helped us to represent family care and love.

Case study for ukrainian cereals manufacturer
The product line includes groats, various cereals, bread-stuffs and others
Concept which based on field, rag doll and Mother Goddes
A new visual communication to remind people about the traditions of healthcare and nutrition
The moodboard contains an authentic image of Mother Goddes and craft design
In a case we use a fotoshoot with decorations and then we developed a vibrant and live key visual
Zernovyta - Beregynya - Project image
All production team was involved in a process
Campaign was shown in different magazines and social networks
A billboard program showing the beauty of a marketing campaign
Zernovyta - Beregynya - Project image
Rag doll as a symbol of ukrainian traditions
Zernovyta - Beregynya - Project image
Partners
      Model: Galyna Dmytryshyn  
      Craft-wreath:  Майстерня «Цьоці Маґди» 
      Artist-designer: Ira Polyanska, Anastasiya Rybak
      Authentic outfit:  Roksolyana Shymchuk Ethno-gallery
      Makeup Artist: Vira Chorniy
Bambuk Design Studio
      Creative Director: Oles Kucherenko
      Art Directors: Yakov Zavackyi, Oleksandr Nesterenko
      Photography: Hrystyna Muzychuk, Yakov Zavackyi
      Graphic designer: Marianna Pashchuk, Valia Koval        
      Producer: Marta Zvir
Logo of a design studio Bambuk