23 Oct 2024

Interactive design for inclusive WebSh3 ecosystem

Client:  BABs launched the Websh3 interactive event series initiative to support leaders in creating a more inclusive Web3 ecosystem with a focus on sustainability. That is, with the idea of creating a more conscious society and preserving our planet. We had the opportunity to join such a project and create a bright web design for […]

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Websh3 website home page mockup with the headline The Shift Begins With Us

Client: 

BABs launched the Websh3 interactive event series initiative to support leaders in creating a more inclusive Web3 ecosystem with a focus on sustainability. That is, with the idea of creating a more conscious society and preserving our planet. We had the opportunity to join such a project and create a bright web design for this initiative.

Mobile responsive layouts of the websh3 website with event listings and hero section

Challenge: 

To develop a website design for Websh3 that reflects the innovative nature and personality of the project within the parent company BABs. 

websh3 user flow diagram linking personas to the home page, events and partner pages

Process: 

We used the existing BABs identity as a canvas and created new expressive elements specific to the new initiative. 

Contrasting colors and recognizable collage patterns were kept in the overall style. The new elements include imitation stickers and short graffiti that emphasize the informality and inclusiveness of Websh3. 

websh3 desktop homepage with The Shift Begins With Us headline and next events slider

We quickly created a logo for the company by simply combining two types of fonts, which resulted in a laconic and modern design.

Photos from the company’s real event in New York helped to feel the mood of the events. And arrowheads added funky and lively emotions.

The team paid special attention to the partnership section, where all interested activists, brands, and businesses can join the initiative. 

websh3 project workflow by phase: discovery, UX, UI and development with timelines

Result: 

We developed the website for Websh3 quickly and expressively, conveying the initiative’s mission and creating an attractive visual image for Web3 leaders who want to unite for sustainable development.